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VENDITE
AUTO FIAT-CHRYSLER |
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FIAT-CHRYSLER CAR SALES |
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Mentre nel 2012 il mercato auto americano è salito del 13%, Chrysler ha aumentato le sue immatricolazioni del 21%. Si tratta del miglior risultato tra le 3 case di Detroit, con un guadagno di 0,68 punti % di quota di mercato. Significa che le vendite di Chrysler Group + Fiat sono cresciute del 77% rispetto al 2009, quando la crisi finanziaria è iniziata. Il buon risultato è spiegato da due fattori: gli americani stanno di nuovo comprando auto e Chrysler ha migliorato la qualità delle sue vetture. Il Gruppo ha venduto più SUV, monovolumi e camion, che hanno contato per il 70% delle vendite totali, ed è particolarmente forte nel segmento MPV. La Fiat 500 è diventata la city car più venduta negli Stati Uniti con il 58% delle vendite del segmento. Il mercato auto negli Stati Uniti dovrebbe raggiungere 16 milioni di unità alla fine di quest'anno, in crescita del 10% sul 2012. Chrysler Group, insieme a Fiat, Alfa Romeo (con la nuova 4C), Maserati e Ferrari, si aspetta di vendere più di 1,9 milioni di unità, con una quota di mercato del 11,9%. |
While in 2012 overall american car market jumped 13%, Chrysler managed to increased its sales registrations by 21%. Then it was the best performer of the 3 from Detroit, gaining 0,68 basis points of market share. It means that sales of Chrysler Group + Fiat Brand advanced 77% compared to 2009 when financial crisis started. The good result is mainly explained by two facts: Americans are buying cars again, and Chrysler improved the quality of its cars. The group sold more SUVs, MPVs and trucks, which counted for 70% of total sales, and is particularly strong in MPV segment. The Fiat 500 became the best-selling city car in USA counting for 58% of sales of that segment. American car market should reach 16 million units at the end of this year, up 10%. Chrysler Group, along with Fiat, Alfa Romeo (with the new 4C), Maserati and Ferrari, is expected to sell more than 1,9 million units, or 11,9% market share. |
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Ottimo il risultato di Fiat nel 2012, che raddoppia le immatricolazioni della Fiat 500; dal secondo semestre 2013 è previsto il lancio anche della Fiat 500L. Secondo Marchionne la grande forza del Gruppo Fiat-Chrysler è lo sviluppo internazionale della Jeep: "l'anno scorso abbiamo venduto più di 700.000 vetture e quest'anno dovremmo superare le 800.000". |
Good result of Fiat in 2012, which doubled the registrations of the Fiat 500; in the second half of 2013 is also scheduled to launch the Fiat 500L. According to Marchionne the great strength of the Fiat-Chrysler Group is now the international development of the Jeep: "last year we sold more than 700,000 cars and this year should exceed 800,000". |
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| USA CAR MARKET 2013 | 4,974,000 |
+ 6.9% |
| GENERAL MOTORS | FORD | TOYOTA | HONDA | NISSAN | |||||
| 902,609 | +9.8% | 808,800 | +12.7% | 705,604 | +6.1% | 468,650 | +6.0% | 406,128 | +3.2% |
| HYUNDAI | VOLKSWAGEN | KIA | SUBARU | MAZDA | |||||
| 227,645 | +0.8% | 180,146 | +3.7% | 174,488 | -6.0% | 125,470 | +17.4% | 98,177 | -5.2% |
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2013 |
JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |
TOTAL |
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MARKET |
+3.7% | +3.4% | +8.5% |
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| +14.2% | |||||||||||||||
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market share : |
11.3 | 11.7 | 11.8 | 12.2 | 11.76 | |||||||||
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CHRYSLER GROUP |
117,731 | 139,015 | 171,606 | 156,698 | 585,050 | |||||||||
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% on 2012 : |
16.4% | 4.1% | 5.0% | 11.0% | + 8.5% |
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CHRYSLER |
20,696 | 25,083 | 33,905 | 27,836 | 107,520 | |||||||||
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% on 2012 : |
17.6% | -7.1% | -2.4% | -12.7% | - 3.3% |
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DODGE RAM |
64,214 | 79,466 | 94,425 | 85,537 | 323,642 | |||||||||
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% on 2012 : |
28.6% | 20.5% | 18.3% | 28.1% | + 23.3% |
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JEEP |
30,318 | 31,164 | 39,469 | 39,426 | 140,377 | |||||||||
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% on 2012 : |
-4.4% | -16.5% | -12.5% | 1.9% | - 8.1% |
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FIAT |
2,503 | 3,302 | 3,807 | 3,899 | 13,511 | |||||||||
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% on 2012 : |
31.0% | 2.3% | 2.6% | 1.3% | + 6.4% |
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La Dodge Dart viene prodotta nello stabilimento di Belvidere (Illinois) in 12.000 unità nel 2013. Le vendite della Dodge Dart nel 2012 sono rimaste però ben al di sotto delle aspettative. Per la Dart la trasmissione automatica a nove rapporti sviluppata dalla ZF e destinata anche ad altri modelli del gruppo sarà disponibile soltanto nella seconda metà dell'anno e probabilmente la Dodge Dart non raggiungerà quest'anno le 100mila auto vendute. Sergio Marchionne: "con il nuovo Cherokee che uscirà a maggio entreremo nel segmento più grande del mercato ameri-cano". |
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The Dodge Dart is produced in the plant in Belvidere (Illinois) at 12,000 units per month in 2013. Sales of the Dodge Dart in 2012, however, remained well below expectations. For Dart the automatic transmission nine reports developed by ZF and destined also to other models of the group will be available until the second half of the year and probably the Dodge Dart will not reach 100 thousand cars sold this year. Sergio Marchionne: "With the new Cherokee due out in May will enter the largest segment of the American market." |
| J | F | M | A | M | J | J | A | S | O | N | D | ||
| STATI UNITI vendite per modello | UNITED STATES car models sales |
| DODGE RAM | CHRYSLER 200 | JEEP GRAND CHEROKEE | JEEP WRANGLER | ||||
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| 109,003 | +23% | 49,377 | +10% | 48,136 | -2% | 45,291 | +8% |
| DODGE AVENGER | CHRYSLER TOWN&COUNTRY | DODGE CARAVAN | DODGE CHARGER | ||||
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| 42,745 | +30% | 37,989 | -1% | 36,273 | -21% | 33,899 | +11% |
| DODGE DART | DODGE JOURNEY | JEEP PATRIOT | CHRYSLER 300 | ||||
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| 31,064 | N/D | 29,774 | +24% | 24,789 | +17% | 20,154 | -27% |
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DODGE DART |
JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |
TOTAL |
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7,154
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7,720
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8,091
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8,099
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202 |
772 |
3,045 |
5,235 |
5,455 |
4,489 |
6,105 |
31,064 25,303 |
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FIAT 500 |
JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |
TOTAL |
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2,503 1,911
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3,302 3,227
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3,807 3,712 500 |
3,899 3,849 882 |
4,003 1,759 |
4,004 1,803 |
3,710 3,038 |
4,150 3,106 |
4,176 2,773 |
3,720 1,965 |
3,603 1,618 |
3,707 2,325 |
13,511 43,772 19,769 |
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FIAT 500 L |
JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |
TOTAL |
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| USA CAR MARKET 2012 | 14,491,873 |
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+ 13.4% |
| GENERAL MOTORS | FORD | TOYOTA | HONDA | NISSAN | |||||
| 2,595,717 | +3.7% | 2,243,009 | +4.7% | 2,082,504 | +26.6% | 1,422,785 | +24.0% | 1,141,656 | +9.5% |
| HYUNDAI | VOLKSWAGEN | KIA | BMW | SUBARU | |||||
| 703,007 | +8.9% | 580,279 | +30.6% | 557,599 | +14.9% | 347,877 | +13.8% | 336,441 | +26.0% |
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2012 |
JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |
TOTAL |
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MARKET |
+2.3% |
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+8.9% | +6.9% | +9.0% | ||||||||||
| +11.4% | +15.7% | +12.7% | +19.9% | +12.8% | +15.0% | ||||||||||
| +25.7% | +22.1% | ||||||||||||||
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market share : |
11.1 | 11.6 | 11.6 | 11.9 | 11.2 | 11.3 | 10.9 | 11.6 | 11.9 | 11.6 | 10.7 | 11.2 | 11.40 | |
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CHRYSLER GROUP |
101,149 | 133,521 | 163,381 | 141,165 | 150,041 | 144,811 | 126,089 | 148,472 | 142,041 | 126,185 | 122,565 | 152,367 | 1,651,787 | |
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% on 2011 : |
44.3% | 40.4% | 34.2% | 20.4% | 30.1% | 20.3% | 12.6% | 14.1% | 11.5% | 10.2% | 14.4% | 10.4% | + 20.6% |
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CHRYSLER |
17,604 | 27,008 | 34,726 | 31,879 | 29,674 | 26,863 | 20,792 | 28,070 | 24,850 | 22,222 | 18,766 | 25,513 | 307,967 | |
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% on 2011 : |
81.4% | 113.9% | 69.7% | 56.4% | 81.3% | 62.5% | 34.8% | 24.8% | 5.5% | 4.6% | 1.0% | 6.4% | + 39.1% |
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DODGE RAM |
49,924 | 65,974 | 79,819 | 66,753 | 72,166 | 69,425 | 60,028 | 73,413 | 73,770 | 66,220 | 65,149 | 83,276 | 825,917 | |
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% on 2011 : |
33.7% | 22.5% | 18.1% | 5.0% | 17.0% | 5.3% | 9.4% | 14.9% | 12.7% | 19.2% | 28.4% | 22.2% | + 16.5% |
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JEEP |
31,710 | 37,312 | 45,124 | 38,684 | 44,198 | 44,519 | 41,559 | 42,839 | 39,245 | 34,023 | 35,047 | 39,871 | 474,131 | |
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% on 2011 : |
37.4% | 30.4% | 36.1% | 19.5% | 24.2% | 23.3% | 7.4% | 5.5% | 10.3% | -4.8% | -3.3% | -8.5% | + 13.1% |
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FIAT |
1,911 | 3,227 | 3,712 | 3,849 | 4,003 | 4,004 | 3,710 | 4,150 | 4,176 | 3,720 | 3,603 | 3,707 | 43,772 | |
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% on 2011 : |
642.4% | 336.4% | 127.6% | 122.1% | 22.1% | 33.6% | 50.6% | 89.3% | 122.7% | 59.4% | + 121.4% |
| DODGE RAM | JEEP GRAND CHEROKEE | JEEP WRANGLER | DODGE CARAVAN | ||||
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| 293,363 | +20% | 154,734 | +21% | 141,669 | +16% | 141,468 | +28% |
| CHRYSLER 200 | CHRYSLER TOWN&COUNTRY | DODGE AVENGER | DODGE CHARGER | ||||
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| 125,476 | +44% | 111,744 | +18% | 96,890 | +51% | 82,592 | +18% |
| DODGE JOURNEY | JEEP LIBERTY | CHRYSLER 300 | JEEP PATRIOT | ||||
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| 79,563 | +44% | 75,483 | +13% | 70,747 | +95% | 62,010 | +13% |
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USA CAR MARKET 2011 |
12,778,171 |
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+ 10.3% |
| GENERAL MOTORS | FORD | TOYOTA | HONDA | NISSAN | |||||
| 2,503,797 | +13.2% | 2,143,101 | +11.0% | 1,644,661 | -6.7% | 1,147,285 | -6.8% | 1,042,534 | +14.7% |
| HYUNDAI | KIA | VOLKSWAGEN | BMW | SUBARU | |||||
| 645,691 | +20.0% | 485,492 | +36.3% | 444,178 | +23.3% | 305,935 | +14.9% | 266,989 | +1.2% |
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2011 |
JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |
TOTAL |
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MARKET |
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-3.7% |
+7.1% | +0.9% | +7.5% |
+9.9% |
+7.5% | +8.7% | |||||||
| +17.3% | +16.9% | +17.9% | +13.9% | ||||||||||||
| +27,3% | |||||||||||||||
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market share : |
8.6 | 9.6 | 9.8 | 10.1 | 10.9 | 11.4 | 10.6 | 12.1 | 12.1 | 11.2 | 10.8 | 11.1 | 10.71 | |
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CHRYSLER GROUP |
70,118 | 95,102 | 121,730 | 117,225 | 115,363 | 120,394 | 112,026 | 130,119 | 127,334 | 114,512 | 107,172 | 138,019 | 1,369,114 | |
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% on 2010 : |
22.7% | 12.6% | 31.4% | 22.5% | 10.1% | 30.2% | 20.1% | 30.6% | 27.2% | 27.0% | 44.5% | 37.1% | + 26.2% |
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CHRYSLER |
9,705 | 12,628 | 20,463 | 20,379 | 16,364 | 16,529 | 15,427 | 22,497 | 23,559 | 21,244 | 18,577 | 23,974 | 221,346 | |
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% on 2010 : |
-7.1% | -25.4% | 3.5% | -9.0% | -20.9% | -7.6% | 5.0% | 25.4% | 35.8% | 28.4% | 92.2% | 82.6% | + 12.1% |
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DODGE RAM |
37,334 | 53,855 | 67,612 | 63,580 | 61,667 | 65,948 | 54,870 | 63,903 | 65,437 | 55,570 | 50,731 | 68,143 | 708,650 | |
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% on 2010 : |
20.5% | 21.9% | 39.6% | 18.5% | 0.8% | 22.4% | 5.2% | 14.2% | 20.9% | 23.2% | 25.9% | 20.3% | + 18.8% |
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JEEP |
23,079 | 28,619 | 33,155 | 32,384 | 35,573 | 36,114 | 38,691 | 40,613 | 35,565 | 35,733 | 36,246 | 43,577 | 419,349 | |
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% on 2010 : |
46.9% | 22.6% | 35.9% | 64.8% | 55.0% | 74.2% | 46.2% | 58.0% | 24.3% | 25.5% | 49.8% | 41.0% | + 44.0% |
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FIAT |
500 | 882 | 1,759 | 1,803 | 3,038 | 3,106 | 2,773 | 1,965 | 1,618 | 2,325 | 19,769 | |||
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% on 2010 : |
| DODGE RAM | JEEP GRAND CHEROKEE | JEEP WRANGLER | DODGE CARAVAN | ||||
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| 244,763 | +23% | 127,744 | +51% | 122,460 | +30% | 110,862 | +7% |
| CHRYSLER TOWN&COUNTRY | CHRYSLER 200 | DODGE CHARGER | JEEP LIBERTY | ||||
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| 94,320 | -16% | 87,033 | N/D | 70,089 | -7% | 66,684 | +35% |
| DODGE AVENGER | DODGE JOURNEY | JEEP PATRIOT | DODGE DURANGO | ||||
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| 64,023 | +26% | 55,155 | +14% | 54,647 | +41% | 51,697 | N/D |
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USA CAR MARKET 2010 |
11,588,783 |
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+ 11.1% |
| GENERAL MOTORS | FORD | TOYOTA | HONDA | NISSAN | |||||
| 2,211,091 | +7.2% | 1,931,534 | +19.5% | 1,763,595 | -0.4% | 1,230,480 | +6.9% | 908,570 | +18.0% |
| HYUNDAI | VOLKSWAGEN | KIA | BMW | SUBARU | |||||
| 538,228 | +23.7% | 360,179 | +20.9% | 356,268 | +18.7% | 266,269 | +10.0% | 263,820 | +21.8% |
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2010 |
JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |
TOTAL |
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MARKET |
+6.2% |
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+5.2% |
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| +13.3% | +19.8% | +19.1% | +14.4% | +13.4% | +16.9% | +11.1% | |||||||||
| +24.3% | -21.0% | +28.5% | |||||||||||||
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market share : |
8.1 | 10.8 | 8.7 | 9.7 | 9.5 | 9.4 | 8.9 | 10.0 | 10.4 | 9.5 | 8.5 | 8.8 | 9.36 | |
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CHRYSLER GROUP |
57,143 | 84,449 | 92,623 | 95,703 | 104,819 | 92,482 | 93,313 | 99,611 | 100,077 | 90,137 | 74,152 | 100,702 | 1,085,211 | |
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% on 2009 : |
-8.1% | 0.5% | -8.3% | 24.8% | 32.7% | 35.4% | 5.0% | 6.9% | 60.9% | 37.0% | 16.7% | 16.4% | + 16.5% |
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CHRYSLER |
10,443 | 16,925 | 19,780 | 22,386 | 20,699 | 17,893 | 14,692 | 17,937 | 17,348 | 16,547 | 9,664 | 13,132 | 197,446 | |
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% on 2009 : |
-2.3% | 9.1% | 1.4% | 61.4% | 29.5% | 30.1% | -11.2% | -3.7% | 91.8% | 29.1% | -23.0% | -27.5% | + 11.5% |
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DODGE RAM |
30,985 | 44,185 | 48,450 | 53,672 | 61,172 | 53,858 | 52,155 | 55,968 | 54,126 | 45,110 | 40,286 | 56,660 | 596,627 | |
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% on 2009 : |
-10.5% | -5.2% | -16.1% | 24.4% | 47.8% | 42.0% | 4.2% | 6.5% | 50.9% | 14.2% | 12.9% | 19.1% | + 14.1% |
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JEEP |
15,715 | 23,339 | 24,393 | 19,645 | 22,948 | 20,731 | 26,466 | 25,706 | 28,603 | 28,480 | 24,202 | 30,910 | 291,138 | |
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% on 2009 : |
-6.6% | 6.4% | 2.6% | -0.1% | 6.1% | 24.8% | 18.8% | 16.6% | 55.5% | 111.0% | 57.8% | 48.5% | + 25.7% |
| DODGE RAM | CHRYSLER TOWN&COUNTRY | DODGE CARAVAN | JEEP WRANGLER | ||||
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| 199,652 | +13% | 112,275 | +33% | 103,323 | +14% | 94,310 | +15% |
| JEEP GRAND CHEROKEE | DODGE CHARGER | DODGE AVENGER | JEEP LIBERTY | ||||
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| 84,635 | +68% | 75,397 | +24% | 50,923 | +31% | 49,564 | +14% |
| DODGE JOURNEY | DODGE CALIBER | CHRYSLER SEBRING | CHRYSLER 300C | ||||
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| 48,577 | -10% | 45,082 | +25% | 38,585 | +41% | 37,116 | -4% |