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IMMATRICOLAZIONI FIAT AUTO IN BRASILE |
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FIAT CAR REGISTRATIONS IN BRAZIL |
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Anche il Brasile ha accusato un calo delle immatricolazioni in seguito alla crisi finanziaria, ma la forza della sua economia e gli interventi governativi a sostegno del mercato auto hanno avuto successo sin dai primi mesi del 2009. Per il marchio Fiat il Brasile è divenuto il primo mercato al mondo superando l'anno scorso anche l'Italia. Meno bene Iveco nel 2009, mentre CNH incrementa le vendite. Marchionne è ottimista sulle vendite di Fiat Auto in Brasile nel 2010, viste ancora in crescita. Sarà lanciata in maggio la nuova versione della Fiat Uno, disegnata nel centro stile brasiliano di Betim, stabilimento che assumerà mille nuovi addetti per portare la produzione giornaliera a 3.190 auto. Sempre molto apprezzata in Brasile anche la motorizzazione Flexfuel, mentre la Fiat Linea, introdotta a fine 2008, che aveva un obiettivo di vendita di 30.000 esemplari l'anno, rimane molto lontana da questo traguardo. |
Even Brazil has blamed a drop in registrations due to financial crisis, but the strength of its economy and government intervention in support of the car market have been successful since the early months of 2009. For the brand Fiat Brazil has become the first market in the world last year, surpassing even Italy. Less well Iveco in 2009, CNH increase sales. Marchionne is optimistic about the sales of Fiat Auto in Brazil in 2010, having still growing. Will be launched in May, the new version of the Fiat Uno, designed in a Brazilian center of Betim, factory set to become one thousand new employees to bring production to 3,190 cars daily. Always very popular in Brazil also Flexfuel engine, while the Fiat Linea was introduced in late 2008, which had a sales target of 30,000 units a year, remains far from that goal. |
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BRAZIL CAR MARKET 2010 |
1.183.876 | + 3,0% |
| VOLKSWAGEN | GENERAL MOTORS | FORD | RENAULT | HONDA | |||||
| 270.353 | -9,9% | 253.691 | +11,4% | 119.954 | +3,4% | 61.224 | +26,0% | 51.111 | -6,0% |
| PEUGEOT | CITROEN | TOYOTA | HYUNDAI | NISSAN | |||||
| 37.264 | -0,2% | 35.443 | +14,2% | 26.580 | +7,4% | 20.478 | +290,1% | 10.794 | +44,9% |
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2010 |
JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |
TOTAL |
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MARKET |
+0,7% | +7,6% |
-6,9% |
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| +13,1% | |||||||||||||||
| +28,3% | -21,1% | ||||||||||||||
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market share : |
23,21 | 23,31 | 22,14 | 22,81 | 23,89 | 24,97 | 23,30 | ||||||||
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FIAT |
36.978 | 39.313 | 60.769 | 47.440 | 43.485 | 47.838 | 275.826 | ||||||||
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% on 2009 : |
0,4% | 5,7% | 12,3% | -3,5% | -14,6% | -20,1% | - 4,2% | ||||||||
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market share : |
19,41 | 21,97 | 20,43 | 21,13 | 21,29 | 22,06 | 21,06 | |||||||
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FIAT LCV |
8.230 | 9.389 | 12.845 | 11.393 | 11.449 | 12.326 | 65.632 | |||||||
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% on 2009 : |
27,0% | 20,6% | 24,0% | 25,4% | 17,9% | 14,5% | + 21,1% |
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IVECO |
993 | 951 | 1.352 | 1.376 | 1.453 | 1.627 | 7.752 | |||||||
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% on 2009 : |
92,1% | 51,7% | 85,5% | 72,0% | 46,6% | 58,7% | + 65,3% |
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market share : |
22,03 | 23,94 | 22,57 | 18,06 | 25,67 | 25,09 | 22,95 | |||||||
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CNH |
1.010 | 1.276 | 1.490 | 1.090 | 1.643 | 1.520 | 8.029 | |||||||
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% on 2009 : |
17,6% | 47,3% | 69,5% | -1,1% | 65,8% | 42,1% | + 39,2% |
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MODELLI AUTO BRASILE |
PREVIOUS |
JAN-JUN 2010 |
NEXT |
CAR MODELS BRAZIL |
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| FIAT UNO | FIAT PALIO | FIAT SIENA | FIAT PUNTO | FIAT PALIO Weekend | |||||
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| 82.988 | +0,92% | 73.522 | -24,08% | 59.777 | +26,06% | 16.882 | +36,05% | 16.847 | -25,18% |
| FIAT IDEA | FIAT LINEA | FIAT STILO | FIAT STRADA | FIAT FIORINO | |||||
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| 11.525 | -6,02% | 5.551 | -3,02% | 3.873 | -29,91% | 51.702 | +24,18% | 7.467 | -1,61% |
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BRAZIL CAR MARKET 2009 |
2.474.649 |
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+ 12,83% |
| VOLKSWAGEN | GENERAL MOTORS | FORD | HONDA | RENAULT | |||||
| 626.183 | +19,0% | 502.320 | +7,2% | 235.063 | +22,7% | 114.628 | +4,5% | 111.989 | +2,3% |
| PEUGEOT | CITROEN | TOYOTA | NISSAN | HYUNDAI | |||||
| 79.266 | -0,1% | 68.177 | +2,0% | 55.174 | +11,7% | 15.782 | +54,6% | 20.978 | +357,8% |
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2009 |
JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |
TOTAL |
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MARKET |
-6,7% | -2,1% |
+2,2% |
+0,7% | +8,5% |
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| +17,4% | -10,5% | +19,7% | |||||||||||||
| +20,7% | +27,3% | ||||||||||||||
| +45,2% | +48,0% | ||||||||||||||
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market share : |
23,28 | 23,94 | 25,28 | 26,72 | 26,03 | 24,65 | 25,53 | 25,38 | 24,03 | 24,78 | 25,99 | 24,45 | 25,01 | ||
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FIAT |
36.833 | 37.196 | 54.109 | 49.142 | 50.909 | 59.877 | 57.772 | 51.810 | 59.863 | 57.135 | 49.931 | 54.440 | 619.017 | ||
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% on 2008 : |
-13,5% | -11,3% | 12,0% | -6,0% | 1,7% | 12,7% | -1,9% | 9,7% | 17,0% | 30,7% | 51,4% | 54,2% | + 11,0% | ||
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market share : |
20,53 | 21,64 | 22,08 | 22,41 | 23,20 | 22,98 | 23,05 | 23,14 | 21,19 | 21,39 | 22,25 | 21,02 | 22,08 | |
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FIAT LCV |
6.479 | 7.784 | 10.360 | 9.084 | 9.710 | 10.768 | 10.905 | 10.047 | 10.072 | 10.852 | 10.296 | 11.595 | 117.952 | |
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% on 2008 : |
-12,3% | 6,4% | 25,7% | 9,9% | 24,2% | 24,9% | 10,6% | 17,4% | 6,5% | 12,1% | 32,2% | 59,8% | + 17,7% |
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IVECO |
517 | 627 | 729 | 800 | 991 | 1.025 | 941 | 804 | 971 | 1.011 | 1.160 | 1.013 | 10.589 | |
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% on 2008 : |
-16,1% | 11,4% | -30,4% | -25,6% | -12,2% | -20,0% | -31,9% | -45,7% | -18,9% | -9,6% | 80,1% | 155,8% | - 11,2% |
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market share : |
27,93 | 23,79 | 21,17 | 28,04 | 24,67 | 25,22 | 23,48 | 23,39 | 21,15 | 22,09 | 25,40 | 27,63 | 24,32 | |
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CNH |
859 | 866 | 879 | 1.102 | 991 | 1.070 | 1.126 | 1.181 | 1.152 | 1.361 | 1.355 | 1.508 | 13.450 | |
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% on 2008 : |
31,7% | 10,3% | -19,0% | 1,0% | -23,1% | -1,2% | -4,7% | -5,4% | -9,6% | 37,8% | 30,2% | 49,6% | + 5,7% |
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The market share of Iveco is not calculated because the data reported is
the sum |
Data for
CNH include: |
| FIAT PALIO | FIAT UNO | FIAT SIENA | FIAT PALIO Weekend | FIAT IDEA | |||||
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| 203.736 | +3,30% | 168.499 | +18,77% | 116.058 | +21,77% | 43.249 | +42,30% | 27.650 | +2,37% |
| FIAT GRANDE PUNTO | FIAT LINEA | FIAT STILO | FIAT STRADA | FIAT FIORINO | |||||
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| 27.398 | -28,98% | 14.659 | +462,9% | 11.273 | -30,95% | 89.968 | +25,08% | 17.034 | -5,97% |
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BRAZIL CAR MARKET 2008 |
2.193.277 |
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+ 11,02% |
| VOLKSWAGEN | GENERAL MOTORS | FORD | HONDA | RENAULT | |||||
| 526.070 | +7,4% | 468.476 | +5,3% | 191.575 | +9,4% | 109.643 | +30,7% | 109.475 | +59,2% |
| PEUGEOT | CITROEN | TOYOTA | NISSAN | MERCEDES-BENZ | |||||
| 79.368 | +4,5% | 66.840 | +38,3% | 49.380 | +13,1% | 10.209 | +49,5% | 3.253 | +39,6% |
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2008 |
JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |
TOTAL |
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MARKET |
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+0,1% |
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-7,0% | |||||||||||
| +17,2% | +11,8% | ||||||||||||||
| +25,0% | +28,2% | +27,6% | -29,8% | -21,8% | |||||||||||
| +37,5% | +33,7% | ||||||||||||||
| +42,7% | |||||||||||||||
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market share : |
25,10 | 26,42 | 26,49 | 25,43 | 26,17 | 26,38 | 26,20 | 25,11 | 24,57 | 24,14 | 24,90 | 23,47 | 25,42 | ||
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FIAT |
42.562 | 41.926 | 48.313 | 52.253 | 50.059 | 53.118 | 58.899 | 47.228 | 51.162 | 43.706 | 32.973 | 35.308 | 557.507 | ||
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% on 2007 : |
37,4% | 36,8% | 23,0% | 50,3% | 7,2% | 18,7% | 24,4% | -10,1% | 18,0% | -15,5% | -35,3% | -29,6% | + 6,6% | ||
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market share : |
20,60 | 22,52 | 21,42 | 19,45 | 20,18 | 20,79 | 20,49 | 19,92 | 20,57 | 22,17 | 22,99 | 21,70 | 21,00 | |
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FIAT LCV |
7.388 | 7.315 | 8.241 | 8.265 | 7.815 | 8.623 | 9.863 | 8.555 | 9.456 | 9.684 | 7.791 | 7.258 | 100.254 | |
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% on 2007 : |
47,9% | 30,6% | 8,9% | 26,8% | 11,9% | 25,8% | 37,6% | 11,4% | 48,0% | 12,4% | -6,1% | -5,8% | + 18,8% |
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IVECO |
616 | 563 | 1.048 | 1.075 | 1.129 | 1.281 | 1.382 | 1.481 | 1.198 | 1.118 | 644 | 396 | 11.931 | |
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% on 2007 : |
152,5% | 77,0% | 138,7% | 99,8% | 145,4% | 109,0% | 135,4% | 140,0% | 97,4% | 133,9% | -8,3% | -33,1% | + 92,6% |
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market share : |
22,71 | 19,76 | 25,04 | 24,36 | 27,65 | 21,29 | 23,43 | 24,55 | 23,29 | 18,10 | 24,20 | 27,18 | 23,38 | |
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CNH |
652 | 785 | 1.085 | 1.091 | 1.288 | 1.083 | 1.181 | 1.249 | 1.274 | 988 | 1.041 | 1.008 | 12.725 | |
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% on 2007 : |
109,6% | 55,4% | 64,6% | 69,1% | 98,5% | 46,5% | 88,1% | 52,9% | 73,6% | 24,6% | 22,9% | 25,5% | + 56,5% |
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The market share of Iveco is not calculated because the data reported is
the sum |
Data for
CNH include: |
| FIAT PALIO | FIAT UNO | FIAT SIENA | FIAT GRANDE PUNTO | FIAT PALIO Weekend | |||||
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| 197.224 | -11,06% | 141.873 | +10,39% | 95.307 | +7,41% | 38.576 | +179,1% | 30.392 | +66,28% |
| FIAT IDEA | FIAT STILO | FIAT LINEA | FIAT STRADA | FIAT FIORINO | |||||
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| 27.011 | -11,03% | 16.325 | +25,06% | 2.604 | N/D | 71.929 | +17,29% | 18.116 | +12,79% |
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BRAZIL CAR MARKET 2007 |
1.975.518 |
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+ 26,94% |
| VOLKSWAGEN | GENERAL MOTORS | FORD | HONDA | PEUGEOT | |||||
| 489.662 | +31,7% | 444.904 | +18,9% | 175.106 | +23,8% | 83.884 | +25,8% | 75.947 | +28,0% |
| RENAULT | CITROEN | TOYOTA | NISSAN | MERCEDES-BENZ | |||||
| 68.760 | +42,8% | 48.317 | +42,3% | 43.675 | -1,7% | 6.827 | +749,1% | 2.331 | +26,1% |
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2007 |
JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |
TOTAL |
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MARKET |
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| +15,1% | +14,7% | +14,3% | |||||||||||||
| +24,3% | +26,8% | +26,9% | |||||||||||||
| +38,0% | +30,3% | +35,6% | +30,1% | +30,3% | +37,5% | ||||||||||
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market share : |
25,13 | 25,81 | 25,24 | 24,14 | 27,30 | 27,77 | 27,01 | 27,96 | 26,57 | 26,56 | 27,01 | 26,08 | 26,48 | ||
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FIAT |
30.987 | 30.645 | 39.269 | 34.770 | 46.714 | 44.735 | 47.365 | 52.526 | 43.351 | 51.698 | 50.935 | 50.189 | 523.184 | ||
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% on 2006 : |
29,0% | 16,5% | 23,0% | 29,2% | 41,8% | 43,5% | 33,1% | 34,0% | 23,5% | 29,7% | 29,4% | 20,1% | + 29,4% | ||
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market share : |
22,58 | 26,86 | 26,88 | 25,06 | 23,99 | 24,82 | 23,18 | 21,32 | 20,65 | 22,71 | 22,32 | 19,89 | 23,08 | |
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FIAT LCV |
4.995 | 5.603 | 7.568 | 6.520 | 6.982 | 6.856 | 7.167 | 7.679 | 6.389 | 8.612 | 8.299 | 7.703 | 84.373 | |
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% on 2006 : |
32,7% | 40,8% | 48,2% | 59,8% | 27,0% | 27,2% | 36,4% | 30,0% | 32,0% | 42,6% | 51,3% | 27,9% | + 37,5% |
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IVECO |
244 | 318 | 439 | 538 | 460 | 613 | 587 | 617 | 607 | 478 | 702 | 592 | 6.195 | |
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% on 2006 : |
+ 97,6% |
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market share : |
17,23 | 21,01 | 21,81 | 22,18 | 20,59 | 21,85 | 17,90 | 21,14 | 20,45 | 18,72 | 22,96 | 28,80 | 21,23 | |
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CNH |
311 | 505 | 659 | 645 | 649 | 739 | 628 | 817 | 734 | 793 | 847 | 803 | 8.130 | |
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% on 2006 : |
+ 73,9% |
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The market share of Iveco is not calculated because the data reported is
the sum |
Data for
CNH include: |
| FIAT PALIO | FIAT UNO | FIAT SIENA | FIAT IDEA | FIAT PALIO Weekend | |||||
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| 221.750 | +36,27% | 128.524 | +11,61% | 88.734 | +57,45% | 30.359 | +13,68% | 18.278 | -17,12% |
| FIAT GRANDE PUNTO | FIAT STILO | FIAT MAREA | FIAT STRADA | FIAT FIORINO | |||||
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| 13.823 | N/D | 13.054 | +24,63% | 521 | -56,33% | 61.328 | +44,81% | 16.062 | +30,32% |